About Us
Our Story
Sheng Tai Toys Private Limited (“STT”) was inaugurated in 1985 with an initial paid up capital of $4 million. The company was then set up with the sole purpose of establishing a wide distribution network in the supply of toys to all retailers.
From our humble beginning of using a 12,000 ft2 of rented warehouse space, STT now owns more than 60,000 ft2 of warehouse space.
STT is now supported by over 50 employees.
Why Work with Us
As the biggest local distributor of toys in Singapore,
let us explore some of our expertise.
•Established & Reputable Organization.
•Over 35 years of wholesale and distribution business.
•Near to 10 years ecommerce experience.
•Strong Financial Support
•Extensive Offline Distribution Channel: Toy Store, Dept Store, Children
Specialty Store, Petrol Station, Collector Shop, Book Stores, Hypermarket, Cinema.
•Dedicated Digital Team to manage Online Presence.
•Committed Marketing staff with vast experience in managing diverse range of product lines spanning from traditional toys to Hobby items.
•In-depth experience in hosting events including tournament, exhibition and character appearances to help market the brand.
•Dynamic Sales Force with strong relationship with Retailers.
Digital Presence
In tandem with the growth of online ecommerce, our digital platform “Toymana.com” was established in 2013.
Exceeded target of $1 million of sales in 2020.
Going International
Litt Tak Sdn. Bhd. is our associate company in Malaysia;
with our combined staffing of more than 150 individuals.
“To make life fun and entertaining for everyone”
Litt Tak Sdn. Bhd. (LTSB) was founded by Mr. Tan Beng Teck in 1985 together with a few local directors, namely Mr. Lim Choon Hoe, Mr. Lim Peng Wat, and Mr. Lim Ching Woon.
The core business of the company is distribution and wholesaling of toys to all the retailers and toy stores throughout the whole of Malaysia.
Some of these retailers are Parkson, Isetan, Aeon, Sogo, and Metrojaya; toy stores such as Toys “R” Us and small shops
Litt Tak Sdn. Bhd. is now supported by more than 80 employees.
